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Salon Selectives
Salon Selectives is a line of hair care products, ranging from shampoos and hair conditioners to mousses, sprays, gels, and oils. Salon Selectives was the first salon-inspired mass market hair care brand, introduced by Helene Curtis in 1987. It was acquired by Unilever in 1996 and was revamped in 2000 with all-new products bearing catchy names (like Perfectly Normal shampoo and Hold Tight Hair spray). In 2011 the line was relaunched again with 32 oz bottles designed to give consumers salon grade product at everyday value pricing.
==Original level-based lineup (1987-2000)==
When originally introduced in 1987, Salon Selectives was conceived as a level-based product line of shampoos, conditioners, and styling products. ''SS'' shampoos had rosy-red bottles with level numbers, while ''Salon Selectives'' conditioners were in lighter pink ones bearing letter labels signifying type. Popularized by Helene Curtis, the brand proved to be a success, with 6.5 percent market share and annual sales of $275 million in the late 90s (making it the second most successful hair care brand in the US).
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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